Since 2020, two concepts have been very popular and popular in the marketing industry. The first one is of course this year's popular fried chicken - live broadcast marketing. The second one is not a new concept, it has been in the market since 2019. Known private domain traffic. The reason why these two marketing concepts are popular is that in this year's special business environment, the marketing budgets of many companies have been greatly reduced, and companies all hope to make some input and output more visible, or basically do not need investment Marketing can be effective.
Simply put, companies pay more attention to the cost-effectiveness of marketing. Live streaming with goods can quickly convert investment into Fax List sales returns. The idea of private domain traffic has always been to not spend high budgets to buy traffic, but to make traffic that you can control. These two marketing methods well meet the current needs of enterprises for cost-effective marketing, so these two marketing methods may occupy the C position of marketing for a long time in the future.
Here I ask a question, as two more effective marketing methods, if private domain traffic and live broadcast are combined, will it create a more efficient marketing method? Let's start with the status quo of private domain traffic. An anchor with a large number of fans like Luo Yonghao provides content on Weibo, WeChat, and Douyin every day to interact with fans. Before the live broadcast, various graphic and video contents are preheated to inform users of the products that will be broadcasted, and after the live broadcast, considerate services are also provided.