You want your siled content to be perceived as high quality. Keep in mind that some topics don't require the author to have formal expertise to demonstrate EAT, according to Google:Some topics require less formal expertise. Many people write extremely detailed and helpful reviews of products or restaurants. Many people share tips and life experiences on forums, blogs, etc. These ordinary people can be considered experts in areas where they have life experience. If it appears that the person
creating the content has the type and amount of life experience to make them an "expert" on the topic, we will value that "everyday expertise" and not penalize the person/person. webpage/website for not having “formal” education or training in the field. So consider company employee list the topic of the page. Ask yourself what kind of expertise is needed to fulfill the purpose of the page. Remember that the amount and type of expertise needed depends on the subject matter. Optimize silo content
Expert content creation is the basics, but there are still tactics you can use to further optimize silo content for users and search engines. For example:Know how much to write based on the top ranking pages for a keyword or search query. For example, if the top-ranking pages for a term contain 1,000 words, the goal is to meet or exceed that word count. Know the best reading level for the content. If all of the top-ranking pages are written at a grade five level, then the goal is to stay within that level of readability. Write to mobile users. Mobile traffic accounts for over 50 percent of website traffic. Consider how to break content