These are emails that you barely notice or pay attention to, but if they don't exist, we immediately suspect something is wrong. But these are not your usual marketing emails. There is a huge difference between an email marketing platform like mailigen and a transactional email platform like leadersend and in this article we will look at the pros and cons of both services. By the end of this article, you should be able to tell the difference between the two services and identify the benefits and functions of both, marketing emails and transactional emails. Transactional email vs email marketing. Both messaging services have their own functions, goals, and strategies. And if you're an e-commerce site, chances are you use both for your business.
While marketing emails definitely require your focus and attention, you also need to be careful with transactional emails. But what is it and why is it important? What is company mailing list marketing? Marketing emails have many goals, including brand awareness, conversion, engagement, and list building. Their strategy can change from month to month and it often needs to be adapted to the needs and behavior of customers. Types of marketing emails include newsletters, event invitations, product updates, announcements or dedicated mailings (sent only to a specific group of people who would benefit from such an event/product) . Strategy for email marketing includes testing subject lines and performing a/b testing to find out what
Your customers respond to best. Email marketing platforms also come with specific automation features like date trigger, abandoned cart, welcome messages, and more. Email marketing has many drawbacks, but they all depend on the company's knowledge of email marketing. An email marketer must be proactive and know how to develop strategies that will quickly benefit the business and improve roi. What is transactional email? Businesses often think that transactional emails are totally useless and far too many fail to personalize these emails. Transactional emails are order confirmations, follow-ups, shipping information, registration emails, password reset emails, thank you emails, etc. The transactional