In the morning, I shouted to lose weight, but I still eat deliciously in the afternoon. Dozing off during the day to drink coffee, insomnia at night begging Fax List for help. The last second was because Xin Huan Yuyi got married and shouted "wife is gone". In the next second, I laughed in Ishihara Satomi's new drama and swiped "I love it again". At a young age, his mind is so unpredictable, no wonder 8 of 10 marketers can't handle young people.
But the marketing trader who was selected for his bald hair probably didn't expect that he would one day lose to the little-known "0Kr game" after carefully writing a marketing PPT with a length of 100 pages. "Baba Farm" has an average of more Fax List than 50 million online watering people every day; "Duo duo Orchard" delivers more than 1 million catties of fruit every day; "Dingdong Love Elimination" has added 400W+ store fans and nearly 100 million yuan of GMV throughout the year conversion, users spend an average of 35 minutes online. (Note: The data comes from the official release channels of each platform).
Official data shows that nearly 50% of Baba Farm’s users are born in the 1990s; more than 90% of Duo duo Orchard’s quarterly new traffic comes from users under the age of 35 in first- and second-tier cities. During the 2022 Spring Festival Gala, the cumulative interaction volume of Jindong's red envelope games reached 69.1 billion, and young people under the age of 35 accounted for more than 56%. But looking at the present, traditional Fax List marketing methods are losing ground in front of young people. Avoiding the repeated "rollover crisis" of big-name endorsements, and the stereotyped "festival promotion", it is inevitable that people will have a day of aesthetic fatigue.