Close Just because the person has stored their data and registered for an e-mail newsletter for example does not mean that they will also become a customer or buyer. Lead nurturing is the keyword here. The third phase is therefore the hot phase in which the aim is to continue to convince the customer with the content offered. Lead nurturing does not bear its name for nothing the customer wants to be fed - with content that suits him and offers what he is looking for. Instead of surprising potential customers with offers they receive quality content as a thank you for their trust which gradually turns them into a buyer.
Delight If the content and the end product are really good and inspire the customer something great happens that all companies strive for The customer becomes an advertisement for the company by recommending it and its products to others. Advertising from customer to customer conveys a particularly independent and therefore Specific Database serious impression which convinces interested parties of the offers even more quickly. The fourth phase is there to look after the customer so well after the purchase that he feels optimally advised. It is this phase that decides whether the customer will become a regular customer who will even properly drum up advertising for the company.
Who is inbound marketing suitable for In principle inbound marketing is suitable for anyone who wants to win a large number of new customers in a friendly and unobtrusive way. If you are looking for a method that can bring in plenty of traffic and leads inbound marketing is the right choice. However the methodology is particularly attractive for companies from the BB segment. This is due to the fact that these customers are usually looking for high-priced products that they would like to find out more about in advance. What are the advantages and disadvantages of inbound marketing Like everything in life inbound marketing has its pros and cons. Advantages modern marketing with added value appears serious and customer-oriented Inbound marketing is effective and sustainable if done right cheaper than many other advertising measures Ideally the enthusiastic customer recruits other customers give and take instead of annoying advertising.