This year, Douyin has been active since the establishment of a first-level e-commerce department. It has launched Douyin Store, Douyin Payment, Xiaohuangche, etc. within a year, and cut off Taobao, J
Pinduoduo and other search e-commerce telemarketing list companies in the live broadcast room. The company's external chain, Douyin's willingness to become an independent e-commerce company is undoubtedly revealed. According to the official data of Douyin e-commerce this year, the GMV of Douyin in 2020 exceeded 500 billion yuan, more than three times that of 2019, and the GMV target in 2021 is 1 trillion. As we all know, compared with advertising and live broadcast rewards, e-commerce is not very profitable, but e-commerce has too much room for imagination.
It took 10 years, 7 years and 13 years respectively for Taobao, Tmall and to reach the GMV scale of trillions, while Douyin only took 3 years. Kang Zeyu, president of Douyin e-commerce, also said that he hopes Douyin will use the e-commerce telemarketing list model as its business foundation to seek out new possibilities. Review some of the operations of ByteDance this year: In March 2021, Douyin launched the streaming system – Huge Qianchuan, which is a purchase system for Douyin e-commerce live broadcast rooms. In the huge number of thousands of rivers, merchants can purchase accurate traffic, increase the popularity of the live broadcast room, enhance the interaction and order rate, etc., to promote conversion. In April 2021, the news that Douyin would be an independent e-commerce app was revealed. Although Byte denied the news, at the later 818 investment conference, Douyin E-commerce officials made it clear that Douyin Mall will rely on the center The traffic pool provides traffic entry and exposure opportunities for merchants and commodities.
In September 2021, Byte acquired Wuhan Hezhong Yibao Technology Co., Ltd. to complete the acquisition of a third-party payment license. Previously, the payment method of Douyin has been mainly based on Alipay and WeChat payment. After telemarketing list the Douyin transaction, it also needs to pay a handling fee to the third-party company channel. After the payment problem was solved, ByteDance also began to make up for another shortcoming—logistics. It is reported that ByteDance invested in Imile, an e-commerce logistics startup in Dubai. From the perspective of strategic actions, Douyin intends to create an e-commerce logic chain that operates within its own body, and gathers Douyin’s scattered e-commerce traffic through the content and interaction of the Douyin box to create an independent e-commerce business with traffic.