Newsjack is the process of adding your thoughts, messages, and opinions to breaking news and is one of the best ways to get attention. But if it has to be done at record speed, you have a busy calendar, and you don't have enough time to stare at BBC News all day, how do you do it?
Newsjack is a great opportunity to bring your brand Cork E-Bikes Zone name to the market for the public to see. Getting journalists to pick up your story for PR purposes is more difficult than ever. And if you're sociable, it's getting harder and harder to hear your voice over the crowd.
Simply put, newsjack is piggybacking on a big news article. It's all about quickly browsing news and trending topics to generate engagement, raise brand awareness, and get coverage in the press.
For example, when the new iPhone 6 plus was released, people thought it was bent in their pockets, causing a temporary turmoil. KitKat responded swiftly with a beautiful and witty branded newsjack, creating massive engagement.
The beauty of newsjack is to create and harness the ultimate power of mainstream media to focus more on your brand. Well done, it can happen in an hour space!
What is a news jack?
As a former up-and-coming journalist, Newsjack is my personal favorite in public relations.
Newsjack is the process of harnessing the life of an existing news article to hear the voice of the brand. You jump into news articles with your words, your humor, your opinions, and your people. Whether you're giving advice on how to deal with remote work as the coronavirus escalate, commenting on controversial ads, or jokingly rebuilding ads shortly after the celebrity's dissolution. , There is no shortage There is news to jump back.
Newsjacks need to be timely, relevant and compelling.
For example, Norway Gunair immediately unmarked this campaign for flights to Los Angeles after the dissolution of Brad and Angelina